………..Customer feedback (complaints)
Why is customer feedback (complaints) so important?
It can help you improve your business. This is very important if you want to be competitive.
Complaints are very useful to discover customer satisfaction.
Some organizations are afraid of complaints. But complaints are a second chance to keep customer’s business. (Customer retention)
The real danger is when customers don’t say anything…… They JUST STOP DOING BUSINESS WITH YOU.
Happy customers are very important to any company. So Companies must listen to their customer, evaluate the needs, and try if it’s possible to fulfill those needs.
So it is very important to know what your customers LIKE, and DISLIKE.
Without customers, your company will cease to exist.